We are pleased to celebrate three recent publications by Ananthan Sriram, highlighting his interdisciplinary contributions to business innovation, digital transformation, and sustainability.
Sriram is a co‑editor of the IGI Global volume Strategic Innovation and Sustainable Customer‑Centric Growth, which brings together international scholarship on how organizations can integrate innovation, sustainability, and customer‑centric strategies to achieve long‑term growth in an evolving business landscape. The book explores the convergence of strategic thinking, emerging technologies, and sustainable practices across global business contexts.
In addition, Sriram co‑authored the book chapter Penetrating Digital Marketing Into Rural Areas by Deploying 5G Networks: An Indian Experience, published by IGI Global. This chapter examines the role of next‑generation connectivity in expanding digital marketing reach in rural regions, with a particular focus on how 5G infrastructure can support economic development and digital inclusion.
Sriram is also a co‑author of the article Technological Advancements and Challenges in Food Supply Chain Management: A Scientometric Analysis, published in the British Food Journal. This research synthesizes existing literature to assess how technologies such as blockchain, artificial intelligence, and the Internet of Things are being applied to address challenges in food supply chain management, including sustainability, traceability, and efficiency.
Together, these publications reflect Ananthan Sriram’s commitment to applied, interdisciplinary research at the intersection of innovation, technology, and sustainable business practice. We congratulate him on these accomplishments and celebrate the impact of his ongoing scholarly work.
Ananthan, S. S., Raghunandan, G., Iylin, F. A., & Balasubramaniam, R. (2025). Penetrating digital marketing into rural areas by deploying 5G networks: An Indian experience. In Addressing B5G and 6G network connectivity issues in rural regions (pp. 401–424). IGI Global. https://www.igi-global.com/chapter/penetrating-digital-marketing-into-rural-areas-by-deploying-5g-networks/373996
Ananthan, S. S. (Ed.). (2025). Strategic innovation for sustainable and customer-centric growth. IGI Global. https://www.igi-global.com/book/strategic-innovation-sustainable-customer-centric/388702
Kohli, A., Rekogama, K. M. K. E., Bodasingh, L. R., Ananthan, S. S., Manickam, T., & Thangam, D. (2025). Technological advancements and challenges in food supply chain management: A scientometric analysis. British Food Journal, 127(9), 3303–3324. https://doi.org/10.1108/BFJ-09-2024-0944
