This edited volume examines contemporary new business development strategies that enable organizations to achieve sustainable growth in increasingly complex and competitive environments. Bringing together contributions from international scholars and practitioners, the book explores innovation-driven approaches, entrepreneurial frameworks, and strategic models that support opportunity identification, market expansion, and long-term value creation. Key themes include sustainable business models, digital transformation, organizational agility, and strategic decision-making in uncertain contexts. By integrating theoretical perspectives with practical insights and case-based discussions, the volume provides a comprehensive resource for academics, business leaders, and policymakers seeking to advance effective and responsible business development practices across diverse industries.

Ananthan, S., Kohli, A., Manickam, T., & Dhanabalan, T. (Eds.). (2026). New business development strategies for achieving sustainable growth. IGI Global. https://www.igi-global.com/book/new-business-development-strategies-achieving/367330